We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

About

About Business Wales

Business Wales is the Welsh Government’s dedicated information, guidance and advice service for small and medium-sized enterprises and micro-businesses.

This Marketing Zone, produced by Atom Content Marketing, provides information, support and guidance on marketing and allied subjects.

Business Wales is not responsible for the information provided and cannot take responsibility for the consequences of your using that information. This Marketing Zone does not endorse or favour any specific commercial product or business. Non-government sites linked to from this website are present only because they may be useful additions to the information we provide. A link to a third-party service does not imply endorsement; you must use your own judgement to decide whether the information or service on that website is suitable for your needs. If a website is not linked to ours, this does not mean or imply that it is unsatisfactory.

Websites that we link to are likely to have Terms and Conditions that are different from ours. Do not assume that our Terms and Conditions apply to other websites.

For general terms and conditions of using Business Wales online services, see here
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