We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

About

About Business Wales

Business Wales is the Welsh Government’s dedicated information, guidance and advice service for small and medium-sized enterprises and micro-businesses.

This Marketing Zone, produced by Atom Content Marketing, provides information, support and guidance on marketing and allied subjects.

Business Wales is not responsible for the information provided and cannot take responsibility for the consequences of your using that information. This Marketing Zone does not endorse or favour any specific commercial product or business. Non-government sites linked to from this website are present only because they may be useful additions to the information we provide. A link to a third-party service does not imply endorsement; you must use your own judgement to decide whether the information or service on that website is suitable for your needs. If a website is not linked to ours, this does not mean or imply that it is unsatisfactory.

Websites that we link to are likely to have Terms and Conditions that are different from ours. Do not assume that our Terms and Conditions apply to other websites.

For general terms and conditions of using Business Wales online services, see here
For the way Business Wales handles your information, see here

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