We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Cookies policy

This website, startupdonut.co.uk or marketingdonut.co.uk or lawdonut.co.uk or techdonut.co.uk or moneydonut.co.uk or sectorsdonut.co.uk ("Our Site") uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

Definitions and interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

"Cookie"

means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;

"Cookie Law"

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation ("GDPR");

"personal data"

means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation ("GDPR"); and

"We/Us/Our"

means Atom Content Marketing, a limited company registered in England under company number 02784650, whose registered address is 42 Burghley Road, Bristol, England, BS6 5BN, and whose main trading address is 5th floor, 1 Temple Way, Bristol, BS2 0BY.

Information about us

  • Our Site is owned and operated by Atom Content Marketing, a limited company registered in England under company number 02784650, whose registered address is 42 Burghley Road, Bristol, England, BS6 5BN, and whose main trading address is 5th floor, 1 Temple Way, Bristol, BS2 0BY.
  • Our VAT number is GB 625900645.
  • Our Data Protection Officer is Katarzyna Hetman, and can be contacted by email at [email protected], by telephone on 0117 407 0227, or by post at 5th floor, 1 Temple Way, Bristol, BS2 0BY.

How does our site use cookies?

  • Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
  • By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for advertising services.
  • All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:
  • Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

  • Analytics Cookies

It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

  • Functionality Cookies

Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

  • Targeting Cookies

It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.

  • Third Party Cookies

Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

  • Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

  • Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

  • Cookies on Our Site are not permanent and will expire as indicated in the table below.
  • For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.
  • For more specific details of the Cookies that We use, please refer to the table below.

What cookies does our site use?

  • The following first party Cookies may be placed on your computer or device:

Name of cookie

Purpose & type

Strictly necessary

Expiry

__cfduid

HTTP. Used by the content network, Cloudflare, to identify trusted web traffic.

Yes

1 year

  • Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
  • The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.
  • The analytics service(s) used by Our Site use(s) the following analytics Cookies:

Name of cookie

Purpose & type

Provider

Strictly necessary

Expiry

_ga

HTTP. Registers a unique ID that is used to generate statistical data on how the visitor uses the web site.

Google Anaytics

No

2 year

_gat

HTTP. Used to throttle request rate.

Google Analytics

No

Session

_gid

HTTP. Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Google Analytics

No

Session

_gads

HTTP. Used to register what ads have been displayed to the user

DoubleClick for Publishers

No

2 years

ads/ga-audiences

Pixel. Used by Google AdWords to re-engage visitors based on their online behaviour across websites

Google.com

No

Session

collect

Pixel. Used to send data to Google Analytics and the user’s device and behaviour. Tracks the visitor across the devices and marketing channels.

Google Analytics

No

Session

GoogleAdServingTest

HTTP. Used to register what ads have been displayed to the user

DoubleClick for Publishers

No

Session

IDE

HTTP. Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

DoubleClick for Publishers

No

1 year

pcs/activeview

Pixel. Unknown

googlesyndication.com

No

Session

test_cookie

HTTP. Used to check if the user's browser supports cookies.

doubleclick.net

No

Session

AWSALB

HTTP. Unclassified.

microsoft-us.evyy.net

No

6 days

AWSALB

HTTP. Unclassified.

ojrq.net

No

6 days

brwsr

HTTP. Unclassified.

evyy.net

No

5 years

brwsr

HTTP. Unclassified.

ojrq.net

No

5 years

i/334139/362739/3327

HTTP. Unclassified.

i/334139/362739/3327

No

Session

Consent and control

Changes to this Cookie Policy

  • We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.
  • In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

Further information

  • If you would like to know more about how We use Cookies, please contact Us at [email protected], by telephone on 0117 407 0227, or by post at 5th floor, 1 Temple Way, Bristol, BS2 0BY.
  • For more information about privacy, data protection and our terms and conditions, please visit the following:

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