We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Use our marketing plan template to create a detailed marketing plan to help identify key marketing activities for your small business.
A clear brief will help any designer or copywriter to deliver work that meets all your expectations. This briefing template can help.
Is your attitude to customers negative or positive? Can you relax into a customer relationship and build rapport? Take this quiz to find out.
Need to find exhibition and event suppliers? Find them by using the exhibition and event supplier directory on the Exhibitions.co.uk website.
Use Google AdWords to find keywords based on your own search terms or your website content.
Use this handy tool on the SEOBook website to help you generate relevent keywords to improve search engine rankings for your business.
You can register your trade mark to protect your brand (eg your product or service). Use the Intellectual Property Office's online service to apply.
Use B2B International's market research survey accuracy ready reckoner to assess how statistically accurate the results of your survey will be.
Use this helpful online service from Royal Mail to print postage labels from the comfort of your own office without needing to buy stamps.
Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.

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