We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Use our marketing plan template to create a detailed marketing plan to help identify key marketing activities for your small business.
A clear brief will help any designer or copywriter to deliver work that meets all your expectations. This briefing template can help.
Is your attitude to customers negative or positive? Can you relax into a customer relationship and build rapport? Take this quiz to find out.
Need to find exhibition and event suppliers? Find them by using the exhibition and event supplier directory on the Exhibitions.co.uk website.
Use Google AdWords to find keywords based on your own search terms or your website content.
Use this handy tool on the SEOBook website to help you generate relevent keywords to improve search engine rankings for your business.
You can register your trade mark to protect your brand (eg your product or service). Use the Intellectual Property Office's online service to apply.
Use B2B International's market research survey accuracy ready reckoner to assess how statistically accurate the results of your survey will be.
Use this helpful online service from Royal Mail to print postage labels from the comfort of your own office without needing to buy stamps.
Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.

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