We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

18 April 2018

A new report predicts that UK exports of goods and services will continue to rise and will double by 2030.

18 April 2018

After many years of rapid growth, the number of self-employed people in the UK has reached a plateau, according to new Government figures.

18 April 2018

The latest Government statistics show that wages have grown by 2.8% compared to a year earlier.

16 April 2018

Business leaders' confidence in the economy has returned to positive territory for the first time in almost a year.

16 April 2018

The Chartered Institute of Personnel and Development (CIPD ) has launched an annual survey designed to measure seven aspects of job quality for UK workers.

16 April 2018

Almost three-quarters of marketers polled in a new study say that a culture of measurement is killing creativity when it comes to devising marketing campaigns.

11 April 2018

A new UK business current account with integrated accounting and tax software has launched this week.

11 April 2018

Half of consumers have yet to receive any emails from brands asking for permission to use their information, as new data regulation draws closer.

11 April 2018

A package of measures has been introduced to level the playing field for smaller businesses bidding to win Government contracts.

9 April 2018

New research has identified the UK cities that have the highest proportion of cashless transactions.