We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

17 January 2018

The resignation of the BBC's China editor, Carrie Gracie, over equal pay is likely to encourage many more women to take action over pay, according to employment lawyers.

17 January 2018

The Institute of Directors has published 14 predictions for 2018 and has warned of "tumultuous" times ahead.

16 January 2018

Up to 30,000 suppliers, many of them small businesses, are owed money by the failed construction firm Carillion.

16 January 2018

More than half of those employers who pay the apprenticeship levy are unhappy with the current system and want to see it replaced with a training levy, according to new research.

15 January 2018

Businesses will no longer be able to charge customers for using credit and debit cards as new EU rules take effect.

15 January 2018

New research shows that 11% of Brits plan to start a business in 2018 and 24% plan to work for themselves at some point in the future.

10 January 2018

MicroBizMatters Day, a social media event aimed at the smallest businesses, takes place this week on Friday 12 January.

10 January 2018

Skills shortages are reaching critical levels, according to the latest Quarterly Economic Survey by the British Chambers of Commerce (BCC).

9 January 2018

Small business owners are heading into 2018 with increased pessimism because of rising costs, weak growth and flagging consumer demand.

9 January 2018

UK productivity improved in the third quarter of 2017 but it remains to be seen whether this is a turning point or a blip.