We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

April 2017

27 April 2017

Over half of small businesses with EU workers are worried about finding skilled staff and growing their business after Brexit, according to new research.

27 April 2017

Despite concerns about the UK economy, most UK micro-business owners say they play to grow their business in the next six months.

27 April 2017

New research has mapped out the rising problem of workplace stress across the UK.

27 April 2017

The introduction of the dividend tax allowance has caused tax filing problems for some freelancers and contractors according to payroll and accountancy body, the FCSA.

27 April 2017

Our round-up of other small business stories making the headlines this week...

20 April 2017

A poll of 1,200 businesses across the UK has found that 20% have been affected by a cyber security breach in the past 12 months and 21% believe the threat of cyber crime has stopped them growing.

20 April 2017

Prime Minister Theresa May's decision to call a snap election in June may have caught everyone unawares, but business groups have been quick to react.

20 April 2017

New research has found that 41% of SMEs have lost money because of mistakes they have made on their self-assessment tax returns.

20 April 2017

The UK is near the bottom of an international class when it comes to key measures on skills, according to a damning new report.

20 April 2017

Our round-up of other small business stories making the headlines this week...