We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

May 2017

31 May 2017

Despite warnings from experts and with cyber breaches hitting the headlines, a new poll shows that almost half of the UK's small businesses still don't have a cyber security plan.

31 May 2017

A poll of more than 9,000 students and graduates has found that young people are more interested in working for small and medium-sized firms than big businesses.

31 May 2017

Businesses repairing household goods have seen their turnover rise by more than 40% in the past five years, as the UK's "make do and mend" economy continues to grow.

30 May 2017

Small firms facing a big rise in their business rates are waiting for the financial help promised by Chancellor Philip Hammond.

30 May 2017

Freelance body IPSE has launched an advertising campaign to highlight the contribution that self-employed workers make to the UK economy ahead of the general election.

30 May 2017

With the introduction of the General Data Protection Regulation (GDPR) in a year's time, business groups and the Government are urging UK small businesses to start preparing.

24 May 2017

New research has revealed that small businesses could be losing out on over £23,000 of profit every year because they don't accept card payments.

24 May 2017

New research finds that boredom in the workplace is widespread and it's having an impact on employee wellbeing and productivity.

23 May 2017

Freelance body IPSE has analysed electoral data to find the constituencies where self-employed workers are likely to have the biggest voice in the election.

23 May 2017

Investment in UK small firms and start-ups by large organisations has fallen sharply after a period of strong growth.