We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

May 2017

31 May 2017

Despite warnings from experts and with cyber breaches hitting the headlines, a new poll shows that almost half of the UK's small businesses still don't have a cyber security plan.

31 May 2017

A poll of more than 9,000 students and graduates has found that young people are more interested in working for small and medium-sized firms than big businesses.

31 May 2017

Businesses repairing household goods have seen their turnover rise by more than 40% in the past five years, as the UK's "make do and mend" economy continues to grow.

30 May 2017

Small firms facing a big rise in their business rates are waiting for the financial help promised by Chancellor Philip Hammond.

30 May 2017

Freelance body IPSE has launched an advertising campaign to highlight the contribution that self-employed workers make to the UK economy ahead of the general election.

30 May 2017

With the introduction of the General Data Protection Regulation (GDPR) in a year's time, business groups and the Government are urging UK small businesses to start preparing.

24 May 2017

New research has revealed that small businesses could be losing out on over £23,000 of profit every year because they don't accept card payments.

24 May 2017

New research finds that boredom in the workplace is widespread and it's having an impact on employee wellbeing and productivity.

23 May 2017

Freelance body IPSE has analysed electoral data to find the constituencies where self-employed workers are likely to have the biggest voice in the election.

23 May 2017

Investment in UK small firms and start-ups by large organisations has fallen sharply after a period of strong growth.