We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

June 2017

28 June 2017

New research reveals that millions of employees and self-employed workers across the UK never take a lunch break.

28 June 2017

The latest Government statistics show that the New Enterprise Allowance has helped would-be entrepreneurs launch over 105,000 businesses.

27 June 2017

Nearly a third of Brits have taken courses in the past five years to learn new skills and improve their job prospects, according to a new survey.

27 June 2017

Nearly half of UK workers believe automation technologies will have a positive effect on the workplace.

26 June 2017

New measures to make it easier for micro-businesses to shop around for better energy deals could save them up to £180 million a year.

26 June 2017

One third of small businesses believe it's just a matter of time before they are affected by a cyber attack and yet most SMEs don't have a recovery plan.

21 June 2017

Business groups have welcomed the Queen's Speech and its emphasis on what is widely being viewed as a pro-business approach to Brexit.

21 June 2017

More than 157,000 new fathers did not qualify for paternity leave or pay in 2016, according to data from the TUC.

20 June 2017

Small business owners are becoming more gloomy about their prospects as they face rising operating costs and falling consumer demand.

20 June 2017

Workplace experts Acas have published new guidance to help employers manage workplace challenges during the current hot weather.