We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

August 2017

30 August 2017

Now in its 14th year, Small Business Advice Week returns in September and promises to help SMEs maximise growth and productivity.

30 August 2017

Co-operatives could save up to £10,000 a year thanks to new Government proposals requiring fewer of them to appoint an auditor.

30 August 2017

Office fixers – who sort out everything from travel to technology - are worth £525 million to UK small businesses, according to new research.

29 August 2017

Around four in every five businesses have seen their costs increase this year through changes in employment legislation, according to new research.

29 August 2017

Business groups and MPs from all parties have raised concerns about a new interpretation of business rates rules that has created additional bills for many UK small businesses.

29 August 2017

Public sector organisations have spent £1.2bn with small and medium-sized businesses on cloud and digital services in the past five years via the Government's Digital Marketplace.

24 August 2017

According to data obtained under the Freedom of Information Act (by self-storage company Space Station), items worth more than £184m were stolen from businesses across the UK between 2013 and 2016.

24 August 2017

More than 13,000 of the UK’s lowest-paid employees will receive back pay as part of the government’s scheme to name and shame employers who don't pay the minimum wage.

24 August 2017

The Federation of Small Businesses (FSB) has found small businesses “still fighting an uphill battle” to become suppliers to the public sector.

22 August 2017

The Federation of Small Businesses (FSB) has warned of the consequences of Barclay’s plans to close a further 54 of its bank branches by the end of the year.