We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

October 2017

31 October 2017

A survey of over 8,500 employees and employers across 13 European countries has revealed that many more workers are looking for another job than their bosses realise - especially in the UK.

31 October 2017

As the roll-out of Universal Credit continues, campaigners are warning that the system is not working for self-employed people on low and fluctuating incomes.

30 October 2017

Tax experts have warned that anyone renting property through Airbnb or selling goods on sites like eBay and Gumtree could be fined by HMRC if they don't pay income tax on their earnings.

30 October 2017

A new report on mental health in the workplace, Thriving at Work, has prompted a swift response from Government and business groups.

25 October 2017

The "shop local" campaign Small Business Saturday has embarked on a five-week bus tour of the UK this week, starting in Scotland.

25 October 2017

Small firms are losing faith in Government business support plans as the impact of Brexit begins to bite, according to new research.

24 October 2017

The Information Commissioner's Office is to launch a dedicated helpline aimed at small businesses that have questions about new data protection laws.

24 October 2017

A new report reveals that the vast majority of self-employed workers have no contingency plan or critical illness cover in the event that they cannot work.

23 October 2017

Countingup is a UK bank account and accounting app in one, aimed at UK entrepreneurs running micro-businesses.

23 October 2017

A major new report on small and medium-sized businesses has revealed startling differences in productivity levels in different parts of the UK.