We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

October 2017

31 October 2017

A survey of over 8,500 employees and employers across 13 European countries has revealed that many more workers are looking for another job than their bosses realise - especially in the UK.

31 October 2017

As the roll-out of Universal Credit continues, campaigners are warning that the system is not working for self-employed people on low and fluctuating incomes.

30 October 2017

Tax experts have warned that anyone renting property through Airbnb or selling goods on sites like eBay and Gumtree could be fined by HMRC if they don't pay income tax on their earnings.

30 October 2017

A new report on mental health in the workplace, Thriving at Work, has prompted a swift response from Government and business groups.

25 October 2017

The "shop local" campaign Small Business Saturday has embarked on a five-week bus tour of the UK this week, starting in Scotland.

25 October 2017

Small firms are losing faith in Government business support plans as the impact of Brexit begins to bite, according to new research.

24 October 2017

The Information Commissioner's Office is to launch a dedicated helpline aimed at small businesses that have questions about new data protection laws.

24 October 2017

A new report reveals that the vast majority of self-employed workers have no contingency plan or critical illness cover in the event that they cannot work.

23 October 2017

Countingup is a UK bank account and accounting app in one, aimed at UK entrepreneurs running micro-businesses.

23 October 2017

A major new report on small and medium-sized businesses has revealed startling differences in productivity levels in different parts of the UK.