We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

November 2017

29 November 2017

The gender pay gap in SME-dominated industries has fallen from 22% to 13% in the past decade - twice as fast as the national rate.

29 November 2017

A new survey has found that London is still overwhelmingly viewed as Europe's start-up and innovation hub - both by Londoners and Europeans.

28 November 2017

The number of mergers and acquisitions of young enterprises is at a record high according to data from the latest Barclays Entrepreneurs Index.

28 November 2017

As new legislation requires companies to report their payment policies and practice, new research finds that late payment is still widespread.

27 November 2017

The Advertising Standards Authority (ASA) has changed the rules governing the way that broadband speed claims can be advertised.

27 November 2017

The new strategy is intended to "boost productivity, embrace technological change and increase the earning power of people across the UK".

22 November 2017

Small business groups have welcomed chancellor Philip Hammond's Autumn Budget - most notably his reforms of the business rates system, his decision to freeze the VAT threshold and new investment in infrastructure.

22 November 2017

Chancellor of the Exchequer Philip Hammond has delivered what he has called a "balanced Budget" designed to support an "inclusive economy".

21 November 2017

Small businesses, cafes and shops that don't take cards or contactless payments risk losing out on £2bn in the run up to Christmas according to new research.

21 November 2017

With January's online self-assessment deadline fast approaching, HMRC has put together a programme of webinars to help self-employed people manage their tax reporting obligations.