We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

November 2017

29 November 2017

The gender pay gap in SME-dominated industries has fallen from 22% to 13% in the past decade - twice as fast as the national rate.

29 November 2017

A new survey has found that London is still overwhelmingly viewed as Europe's start-up and innovation hub - both by Londoners and Europeans.

28 November 2017

The number of mergers and acquisitions of young enterprises is at a record high according to data from the latest Barclays Entrepreneurs Index.

28 November 2017

As new legislation requires companies to report their payment policies and practice, new research finds that late payment is still widespread.

27 November 2017

The Advertising Standards Authority (ASA) has changed the rules governing the way that broadband speed claims can be advertised.

27 November 2017

The new strategy is intended to "boost productivity, embrace technological change and increase the earning power of people across the UK".

22 November 2017

Small business groups have welcomed chancellor Philip Hammond's Autumn Budget - most notably his reforms of the business rates system, his decision to freeze the VAT threshold and new investment in infrastructure.

22 November 2017

Chancellor of the Exchequer Philip Hammond has delivered what he has called a "balanced Budget" designed to support an "inclusive economy".

21 November 2017

Small businesses, cafes and shops that don't take cards or contactless payments risk losing out on £2bn in the run up to Christmas according to new research.

21 November 2017

With January's online self-assessment deadline fast approaching, HMRC has put together a programme of webinars to help self-employed people manage their tax reporting obligations.