We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

December 2017

20 December 2017

The number of employment tribunal claims in England and Wales went up significantly in the three months after fees were abolished in July this year.

20 December 2017

A poll of UK companies has found that 58% of SMEs are expecting to take on additional staff next year but there is concern about the UK's labour market in the long term.

19 December 2017

A review of workplace pensions by the Department for Work and Pensions has found that auto-enrolment "has worked" and "the financial behaviour of millions of people has changed".

19 December 2017

Many UK small firms continue to be held back by slow broadband speeds and poor mobile phone coverage, according to the latest research by Ofcom.

18 December 2017

A new report highlights the difficulties facing the lowest paid and most insecure self-employed workers in the UK.

18 December 2017

Seven in ten Brits say that they go to work just to pay the bills and one third of workers say they are unhappy in their jobs.

13 December 2017

New research for HMRC has found that 70% of businesses are still unaware of the forthcoming roll-out of Making Tax Digital (MTD).

13 December 2017

With skills shortages raising the prospect of increased staff turnover, new research suggests that many employees are content to stay where they are.

12 December 2017

The Federation of Small Businesses has warned that UK productivity growth will continue to stall unless action is taken to tackle the digital skills deficit in small businesses. 

12 December 2017

Two surveys by the Institute of Directors reveal that founders of young companies are feeling much more confident about their prospects than directors at more established businesses.