We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.
A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.
Direct mail and email can be very cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.
Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.
Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.
Alastair Shortland of Textlocal.co.uk gives his top ten tips on giving your mobile marketing campaign a better chance of achieving your objectives.
All businesses that keep any information on living people must comply with the Data Protection Act. Your responsibilities under the Act.
Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.
It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.
New EU laws (GDPR) affecting customer data are coming in 2018. Keith Dewar explains how to turn this new responsibility into a marketing opportunity.