We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

Exhibitions are a good opportunity to display your products and business, and generate sales leads. Our guide to exhibition success.
Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.
Exhibitions provide the opportunity to meet, connect and build rapport with prospects and customers. Here's how to make the most of exhibitions.
From posture to hand gestures, your body language speaks volumes about you. Improve the impression you make and learn the body language of others.
Sarah Weller on how attending networking events has helped her make new contacts. She offers advice on how to get the most out of networking.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.
Small business owners - from a wedding photographer to a Dragons' Den winner - tell Rachel Miller how they use exhibitions successfully.
Before you book a predictable venue, it can be worth looking around for a more unusual setting that could turn your event into a special occasion.
Research suggests 62% of leads are not followed up after an event. The fact that any are neglected seems embarrassing and rather pointless.
There are a few important logistics questions you may want to ask event organisers before your business takes a stand at a trade show or exhibition.