We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

Exhibitions are a good opportunity to display your products and business, and generate sales leads. Our guide to exhibition success.
From posture to hand gestures, your body language speaks volumes about you. Improve the impression you make and learn the body language of others.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.
Frances Cahill offers 12 ways to reduce your fear about public speaking and explains how to get more out of events in order to promote your business.
Andy Bounds explains why you need to practise key communications – from your elector pitch and opening lines to your response to objections.
Even seasoned networkers get butterflies when they walk into a room full of people. Charlie Lawson advises on how to overcome your networking fears.
SMEs have unique advertising needs and are often subject to financial restrictions. So which approach is best – promotional or experiential marketing?
The idea of networking fills many people with fear. But what are the skills you need to be a good networker and how can you improve your performance?
Good networking generates sales leads and contacts who can help you develop your business. But how do you get your employees to network effectively?
Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.