We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

What you need to do if you change the name of your business, from notifying Companies House to updating your website and literature.
Nine ways to market your business online cheaply or for free, including social media, SEO and email.
Successful marketing starts with a solid understanding of your customers, finances and opportunities. Our overview of marketing planning.
Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.
Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.
Small businesses can create an effective brand by examining how the business works and what it means to customers. Our guide to SME branding.
Your prices can have a dramatic effect on sales and profits - the right price is competitive while protecting your profit margins. Our overview.
It's essential to carry out thorough research before you start exporting, to avoid costly mistakes and boost your chances of success. Our guide.
Expanding into overseas markets can really help your business grow. Find out more about the challenges involved in marketing and selling abroad.