We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.
Many small firms today have come through a period of recession. We talk to small business owners that diversified and refocused in order to survive.
As a business owner you have a vital role in leading the marketing effort and maximising the effectiveness of your sales and marketing team.
Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.
Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.
How your business might be able to produce stationery and a range of good quality marketing materials without spending a lot of money.
Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.
Many companies do not understand the important differences between brand and marketing. Find out why the two are important, but in different ways.
A useful step-by-step guide to creating a unique selling point (USP) for your small business, and identifying that gap in the market.
Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.