We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.
Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.
PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.
One of the ways to establish your business in your sector is to win an award. You may know this but still fail to use the award to your advantage.
If you are doing your own PR then you may well be having a hard time figuring out why you are not getting a huge amount of coverage.
Have you had your fingers burnt when hiring PR agents or agencies? Or do you just want to do your own PR but don’t know where to start?
Testimonials are powerful persuaders and offer proof that you can deliver on your promises. If you can get a celebrity testimonial, even better.
Want to attract some free publicity for your small business? Then having a good press release is a must. Charles Rapson explains how to write one.
Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.
Do TV shows such as The Apprentice and Dragons' Den paint a realistic picture of business? We ask some small business experts for their thoughts.