We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.
Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.
PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.
As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.
The complete guide to writing a press release: what you should include, how to structure and present it and how to get it to the right journalists.
There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.
12 FAQs explaining how to write a press release that meets your objectives and stands out because of its headline, picture and quotes
19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts
18 FAQs explaining how to plan your PR and content marketing to publicise your business in newspapers and magazines and on websites, TV and radio
Seven FAQs explaining how to handle bad publicity in the press and on social media, and what to do if competitors spread rumours about your business