We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Your sales strategy identifies your target customers and how you'll reach them, as well as your sales forecasts. Learn how to set a sales strategy.
Good sales technique can help you find the right person to speak to, overcome objections and close the sale. Read our simple guide to selling.
Many people are nervous when it comes to making presentations - but the right preparation and approach can make all the difference. Our guide.
Recruiting skilled and motivated salespeople is vital to help your business bring in new customers and grow. How to attract and keep the right people.
Doing business overseas brings additional challenges - from language issues to differing business cultures. Our guide to overcoming difficulties.
There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter still has the power to persuade.
Good negotiation depends on setting clear objectives, including knowing where you will and won't compromise. Our guide to getting the right deal.
Getting the most out of your sales team is an essential part of ensuring they achieve their full potential. Read our guide to managing sales people.
Selling can be intimidating, but our useful checklist will help your prepare to persuade the customer, overcome objections and close the sale.
In order for other people to believe in your business, you need to be able to sell it effectively. Read about how to pitch your business persuasively.