We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Your sales strategy identifies your target customers and how you'll reach them, as well as your sales forecasts. Learn how to set a sales strategy.
Good sales technique can help you find the right person to speak to, overcome objections and close the sale. Read our simple guide to selling.
Many people are nervous when it comes to making presentations - but the right preparation and approach can make all the difference. Our guide.
Recruiting skilled and motivated salespeople is vital to help your business bring in new customers and grow. How to attract and keep the right people.
Doing business overseas brings additional challenges - from language issues to differing business cultures. Our guide to overcoming difficulties.
There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter still has the power to persuade.
Good negotiation depends on setting clear objectives, including knowing where you will and won't compromise. Our guide to getting the right deal.
Getting the most out of your sales team is an essential part of ensuring they achieve their full potential. Read our guide to managing sales people.
Selling can be intimidating, but our useful checklist will help your prepare to persuade the customer, overcome objections and close the sale.
In order for other people to believe in your business, you need to be able to sell it effectively. Read about how to pitch your business persuasively.