We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Your sales strategy identifies your target customers and how you'll reach them, as well as your sales forecasts. Learn how to set a sales strategy.
Good sales technique can help you find the right person to speak to, overcome objections and close the sale. Read our simple guide to selling.
There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter still has the power to persuade.
Good negotiation depends on setting clear objectives, including knowing where you will and won't compromise. Our guide to getting the right deal.
Getting the most out of your sales team is an essential part of ensuring they achieve their full potential. Read our guide to managing sales people.
From preparing yourself and clarifying your objectives to realising the importance of listening, learn how to improve your negotiating skills.
This checklist will help you to deliver a presentation, and includes advice on body language, covering the key points and dealing with questions.
What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling.
Many people hate cold calling, but sometimes there is no alternative when you need to attract new customers. Expert Andy Preston provides advice.
The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.