We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

From posture to hand gestures, your body language speaks volumes about you. Improve the impression you make and learn the body language of others.
What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
Sales meetings demand many skills and being mindful of the basics can go a long way to ensuring a positive outcome. Read these top tips.
There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter still has the power to persuade.
Kay Phillips of SMS marketing specialists 24X highlights ways that texting can help you spread the word about your products and services.
Keeping everyone in the know can be difficult when it comes to sales. Effective communication is essential to ensure everyone is up to speed.
Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.
We asked you what lessons you can learn from TV business shows such as The Apprentice and Dragons' Den - and this is what you told us.
There’s nothing more powerful than a face-to-face meeting when trying to win a new customer. Sales expert Andy Preston reveals how to prepare.