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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Resource topics

15 results shown
How to recruit salespeople and hire marketing staff for your small business; from writing a job description to identifying the best candidates.
How to make a sales strategy to help you sell more, including sales forecasting, sales tools, selling technique and targeting customers.
Making presentations: a step-by-step guide to preparing for and giving successful presentations that keep your audience engaged and get results.
Recruiting skilled and motivated salespeople is vital to help your business bring in new customers and grow. How to attract and keep the right people.
There are so many ways to keep in touch with customers or approach new prospects. But well-written sales copy still has the power to persuade.
A guide to managing your sales team: how to organise, support and motivate your salespeople to help them achieve their sales targets
If you need investment in your business, you will need to pitch your business. These tips can help you hone your pitch and convince investors you’re worth investing in.
This checklist will help you to deliver a presentation, and includes advice on body language, covering the key points and dealing with questions.
What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling.
The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.
Reviews of the UK’s most popular small business CRM software. Best free, best for ease of use and best for power users.
Ten ways to approach new customers including advertising, email marketing, ecommerce, social media, word-of-mouth and networking
Successful selling means showing customers how your product meets their needs. Highlight its benefits rather than just describing it.
How to win back old customers. Lapsed customers may need an incentive to return but with the right approach they can become loyal customers again.
Andy Bounds offers seven ways to make your proposal more persuasive - and speed up the writing process.