Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

What's the biggest benefit of an enterprise app?

Mobile apps have become part of our daily lives. Let's take a look at the advantages of mobile apps for small businesses!

The mobile revolution

The mobile phone is unquestionably one of the most important inventions of the last century. These small devices are now part of our daily lives, both personally and professionally, especially with the boom in mobile applications.

Apps are becoming increasingly necessary for managing one's daily life. To this end, every company should ask whether it should launch its own mobile application.

There's no longer any doubt about the importance of having a mobile-accessible website, whether it's responsive or dedicated. However, there are still some advantages to a mobile app over compared to mobile-friendly website. Why is that?

You may find yourself asking what is the most important benefit of an enterprise application? Quite simply, smartphone users spend 90% of their time on mobile apps, as opposed to websites (Furry Statistics, 2015).

This comes as no shock, as mobile apps are created in accordance with UX and UI design trends. This is key to success for any organisation that wants to create an app for their own business. But why else should you consider a mobile app?

1. Privileged contact with your customers

With a smartphone app, there's no need for an intermediary! You are in direct contact with your potential customers.

Unlike the internet or social networks, where you are in permanent competition with every other player in your field, a mobile app offers you privileged contact with your customers.

Depending on its nature, the app can also be a gateway for your prospects. By being useful, potential customers want to know more about you and are more likely to use your paid-for services.

2. Low-cost marketing

Mobile marketing allows even the smallest of businesses to promote themselves, without investing huge sums of money.

As intimate as a word-of-mouth recommendation and as effective as a large-scale marketing campaign, a mobile app can reach a wider target audience. At the same time, it remains affordable and technically accessible. It's possible to generate an application without the need for developers.

3. Understand targets better

Your mobile app will be aimed at your potential clientele that you have already identified. By respecting the codes of mobile applications (updated information, regular and brief push notifications, development of new features, etc.), you are certain to capture the attention of your prospects.

And remember, an interested and captivated customer has every chance of becoming a persuaded customer who will make a purchase and become a regular customer.

4. A non-intrusive presence

A smartphone app can be used whenever the client feels the need. The user can choose to receive notifications, but this is not mandatory, so the mobile user does not even perceive the app as a marketing tool.

This method of communication is not intrusive in the life of the customer, it only adds value. The user's perception of your company is therefore positive. At the same time, you strengthen their confidence in your business.

5. An evolution that has become necessary

This is not news: social networks and mobile apps have become a key source of information and communication. By developing a company mobile app, you demonstrate that you're up to date and can adapt to your customers' lifestyle.

Indirectly, this has an impact on the image of your company: you become a modern brand, capable of responding to the changing needs and expectations of its consumers. If you want to be right at the cutting edge, think of Progressive Web Apps, next generation apps that do not require any installation.

In summary

So, which is the most important benefit of having an app? You may have already guessed: there is no single winner. Still, you came for a straight answer so we will attempt to give it to you. In terms of business, creating an app is key to maintaining a relationship with existing and potential customers. With this in mind, the ability to develop a privileged line of communication with customers is probably the biggest benefit.

We hope that this guide has given you some insight on why it is important to create an app for your business. Now, it's time to enter the game!

Copyright 2021. Guest post edited by the Donut Blog Team.

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.