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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Why your fit-out business needs ERP software

As a fit-out business, you surely face daily challenges, like tight deadlines (in which people expect you to create miracles!), being up-to-date technology-wise, keeping your team neat and tidy and making sure that that information flows without causing issues.

This is exactly why the next-generation enterprise resource planning (ERP) software solutions on the market are key for your future development.

Why use ERP software?

A lifesaver in terms of time and budget

Next-generation ERP software will allow you to track your project’s budget in no time. You will plan your project from enquiry to handover, and track it each step of the way.

Planning the execution of your project and making sure you have the budget up to the last detail will help minimize the risk of overspending.

ERPs allow you also to track the Bill of Quantities (BOQ), and you can create financial documents from inside the system. It also integrates smoothly with your accounting system, so don’t have to duplicate your work.

Team collaboration will sky-rocket

Next-generation ERP software will allow you to track RFIs - no longer needing to store that on spreadsheets and emails, while keeping everyone on the same page.

You will have a single repository for all your data and your team, split into departments, will be able to have a different levels of access, according to the data they need for their daily jobs.

A great ERP system should allow the communication flow to work smoother, making information available for everyone at the same time.

A uniform approach

Standardization is key! You want to make sure that, even though you handle custom fit-out projects, the company will not run in a chaotic way. You want to make sure that there are processes in places, stages inside them are set, and that the financial data is unified.

How do you manage quotes? Do you split them by labour and materials; labour, materials and overhead, or do you just put in total cost? Templates inside ERP systems will help you streamline your processes and improve your accuracy. 

Big or small, international clients or just local, your fit-out company needs an ERP system to make sure benefits flow your way. Think long term, make this investment, and watch your business grow!

Copyright 2020. Article made possible by Arch Desk

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