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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Three golden rules for customer care in retail

As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. As such, they must be the top priority when approaching business operations and management.

When it comes to customer care, each retail business will likely differ in their approach, but the core principles remain the same, aiming to keep customers satisfied and coming back to your business again and again.

Here are three golden rules regarding customer care in retail.

1. Relationship management

Perhaps one of the most important aspects of customer care is the relationship you build with your customers, which is crucial in gaining their loyalty and repeat custom.

Building a relationship with customers involves making sure that their needs are always met, and going the extra mile for them to boost their faith in your service. It also means getting the basics right every time, such as appearing friendly and approachable and answering any queries promptly.

Once you've built a good relationship with a loyal customer base, you should notice a significant increase in repeat custom and business growth.

2. Seeing off the competition

While trying to make sure your customer care is the best it can be, it is also crucial that you look at what others are doing to please those same customers.

Whilst you may want to get ahead of your competition, remember that you can also learn a great deal from their approaches and processes. What are they doing brilliantly, and (importantly) where do they fall down? Spotting these gaps shows you where your opportunities are to shine.

Bear in mind that there are laws in most countries (such as Wettbewerbsrecht, or competition law, in Germany) which protect competition in certain markets - so be sure to pay attention to these to avoid legal altercations with your competitors.

3. Your customer service team

When your business is large enough, it's worth investing in a dedicated customer service team. They should be able to deal with standard enquiries, as well as being a friendly first point of contact for customers.

Having such a team will help save your business time and resource, as well as improving the overall customer experience. This will lead to better online reviews, and not only generate repeat custom, but also encourage satisfied customers to recommend you to friends and family.

As such, it's a worthy investment when your business is ready to take customer care to the next level.

These are just some of the customer service methods which have been tried and tested in retail businesses. Be sure to tailor your approach to your overall business image, and remain adaptable and flexible to ensure that you always have the best measures in place.

Copyright © 2018 Article made possible by site supporter Victoria Harrison

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