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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Four key considerations when choosing packing solutions

Please note: this article contains sponsored content

Are you worried about finding the best packaging solution to fit your unique product? In order to grow your business, it's important to keep track of the increased demand for your products. Key processes include packaging which presents your products exactly as you want them to while keeping them safe during transportation.

This article brings answers to central questions that will help you choose the right packaging solution to suit your business strategy.

1. Which platform to choose?

The very first question you should ask yourself is whether you are just looking for a simple, standardised machine to handle the packaging of your standard products or whether you need the ability to be highly flexible. A simple and cheap packaging machine might just be fine if your business is in the quite early stages.  

Today there are options that can provide you with advanced packaging solutions that can handle your individual demands as the requirements change. If you want to ensure your solution offers the flexibility to accommodate recurring changes in your production and packaging setup, there are also handy options for you.

You should also consider whether you want a packaging platform that is suited for manual, semi-automated or fully automatic packaging processes. Is increased efficiency or the personal touch most important to you? Perhaps a combination of both?

2. A long-term or short-term solution?

You need to ensure your packaging solution can scale to match any increase in sales. You have the option to either invest in a full-scale machine that will become an integrated part of your production process, or you can go for a smaller and more mobile setup. The latter will also be ideal if you are working with limited operating space.

Therefore, you need to think carefully about the intended use of the packaging machine. Do you invest in a long-term solution to increase the capacity of outgoing products or do you only require a machine for short or mid-size runs?

3. What type of product are you transporting?

Do you require packing that keeps your food fresh or maybe frozen? Choosing the right type of packaging that maintains the quality of your product is, of course, vital. You can find bags with unique properties that ensure the right conditions that will protect and preserve your product, no matter if it is:

  • food
  • non-food
  • liquids
  • electronics
  • toys

4. Which material to use?

The appearance and design of your packaging can play a huge role in how your company and your product is initially perceived and experienced by your customers. One of the ways you can promote your company values is to choose materials and a design that reflects the message you want to send to your potential and existing customers.

Perhaps you want to demonstrate your environmental credentials by using bags made from recycled plastic or biodegradable material.

Finding the right material and structure will ensure the safe transportation of your product while reflecting the intended corporate image.

Copyright 2021. Sponsored post made possible by Schur.

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