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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

How to find the right web development company

Although mobile apps are the latest global trend, there is still a high demand for web development companies. If you're planning to start your own web project, you can draw on your own internal resources or search for an experienced software house. Follow our guide and learn how to find the right web development company for your project.

Web development company – how to get started

A web and mobile development company will specialise in producing websites and web-dedicated solutions. They usually provide comprehensive services to help their clients build websites from scratch.

If you're planning to search for such a technology partner, first you need to consider a few important factors that will help you define your needs and expectations. Start by asking yourself these questions: how big is your company? What is its development stage? Is it a startup or a mature organisation? Do you have the internal resources to support the project? This will significantly help you decide on the scope of services and choose the profile of a potential web and mobile development company.

Next, define your mission and vision. Determining your specialisation and setting clear goals will definitely help you find the right partner who understands your expectations and needs. Last but not least, define your clients and the end users of your website or web application. Defining and understanding your target group will help you to recognize their needs and ensure your project satisfies their needs and expectations.

Searching for a web development company

Once you've defined your goals, it's time to decide how you're going to search for your web development partner. One of the most efficient methods is following the recommendations of your contacts. Having opinions from former clients is the best way to verify whether the particular company is trustworthy or not. Alternatively, you can search online and check company portfolios. Experienced partners should present you with at least a few completed projects and customer references that will help you rate their creativity and skills.

When discussing the details of your proposed project with potential partners, make sure that they understand and support your vision, but also that they will contribute to your project by coming up with their own solutions and ideas.

What's also important is that you consider your budget to make sure you can afford the services of a particular web development company. Remember to keep quality in mind. If you already have a candidate in mind as a web development partner, ask them what the exact scope of their services is. Check whether they can also support you with UX, graphic design and further web assistance and maintenance.

Find your web development company online

If you can't rely on recommendations, you can always search for your web development company online, using Google or services like Clutch. When choosing a web development partner, make sure that they communicate efficiently and are going to assign to you a dedicated product manager who will take care of your project. This will ensure smooth, effective cooperation.

Copyright 2020. Guest article edited by the Donut Blog Team

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