Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

February 2020

9 results shown
Dropshipping continues to boom in 2020 - but creating a strong brand has never been so important. Use these tips to beat the fierce competition.
A consistent brand image helps customers understand what your business stands for. How can you ensure your personal and business brand align?
Traditional retail isn’t dead - but it is being outpaced. How to use innovation and smart tech to create an experience that gets customers excited.
Making a little extra cash on the side is easier than it’s ever been - and you could do it too. Some innovative ways to earn an additional income.
Working for yourself brings some amazing benefits - but to make your business sustainable, you need to market it. Getting the word out online.
One of the biggest challenges when you develop an app is persuading users to subscribe to the premium, paid model. Eight tips to get them to upgrade.
While there are many benefits to going freelance, there are plenty of potential challenges, trials and tribulations as well. How to stay healthy.
If retention and involvement is something your business has struggled with, then consider edutainment. It’s simpler and cheaper than you might think.
Most small businesses don’t have deep pockets and can’t afford to advertise everywhere. Some expert advice on how to narrow down your options.

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.