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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

May 2020

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Simple steps that will give your business a professional image.
Your customers expect you to do good, to be sincere and to have a social mission. This benefits your cause, but your business can reap real benefits too.
Introduction to some fo the best online tool for improving your brand's profile on social media.
Eight reasons why the downturn could be the perfect opportunity to open your new business.
Discover some ways digital marketers are being creative with their marketing during the COVID-19 pandemic.
The current crisis is making sales and marketing difficult. But it's not impossible if you take the right steps to optimise your digital marketing.
Never lose track of customers again with these seven tips for re-engaging customers who have fallen off the radar.

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