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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

September 2020

8 results shown
How do you build a brand and customer loyalty on Amazon Marketplace? Amazon consultant, Milos Culafic, shares his five top tips for increasing your brand awareness.
A media database can help you identify and target relevant journalists and publications for your public relations campaigns. Discover top tips for choosing a media database for your PR campaigns.
In a crowded marketing place it's vital that your business stands out from the crowd. We share four simple ways to ensure your business makes a positive impression.
Ranking well in search results is the best strategy for attracting customers to your website. Discover five steps that will ensure you attract the right people to your site who are really interested in what you're selling.
Nine key points to bear in mind when creating an explainer video for your business, from getting the script right to making sure it gets seen in the right places.
Video brochures are an increasing marketing trend. They can be a profitable marketing tool to generate sales. Here's how video brochures can help you generate customer engagement and sales.
If you are thinking of starting your own business, make sure you have ticked these six essentials off your to-do list before launching yourself in.
Instagram has become a key tool for Instagram brands. Discover the SEO tips that can boost the performance of your Instagram account.

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