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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

November 2020

10 results shown
Starting a new marketing agency is an exciting venture but make sure you don't get carried away. Start your business on the right foot with these five top tips.
Billions of hours of content is viewed online daily. If you don't have video marketing in your online arsenal these tips can help you produce professional-looking video in no time.
Site visitors are useless if they do not convert into paying customers. Five tips for creating web pages that will convert site visitors into loyal, paying customers.
You have probably heard the phrase search engine optimisation, or SEO but what is it and why do you need SEO. Find out in this introduction.
It might be the platform of the year, but if you're still getting to grips with TikTok these tips will help you quickly build your following.
An overview of the risks and rewards associated with investing in your own start up business or other start up businesses.
Six expert tips on how you can turn the pandemic into the perfect opportunity for business growth by growing your customer base and increasing your online visibility.
Making an impact online can be difficult for smaller businesses. Here are five reasons SEO is more difficult for smaller firms.
Screendragon asked 300 creative leaders about the challenges and triumphs of creative operations in 2020. Their insights cover everything from the transition to remote working to the management of day-to-day creative work and measure creative operations metrics.
Introduction to the brand funnel and how it can help you build brand awareness. Discover how moving customers through the brand funnel fuels your business growth.

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