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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

June 2019

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For the first time, large businesses could be fined for failing to pay smaller suppliers on time under new government proposals.

A new survey has found that company valuation is seen as a pressing issue for two-thirds of UK business owners.

Business uncertainty, red tape and the tax burden are all key issues that are holding back UK small firms with ambitions to grow.

More disabled people than ever are choosing to work for themselves, but they are being let down by poor support from government.

Almost one third of the UK's self-employed workers have no protection against the risks associated with running a business, according to a new report.

It has become increasingly common for professionals to have a business on the side in order to supplement their income, according to a new study.

The SME Health Check Index score fell by 6.6 to 48.5 in the first quarter of 2019.

UK commuters are spending more time getting to work and the average cost of commuting over a lifetime has reached £135,000.

A new study has found that attitudes to work are shifting as millennials increasingly focus on their work/life balance.

A new poll has found that 51% of UK small business owners need help managing their finances.

UK companies are sounding the alarm as demand for workers with digital skills is set to rise in the next three years.

The latest research by IPSE reveals that UK freelancers saw a drop of over £4,000 in their average earnings in the first quarter of 2019.