Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

August 2019

Displaying 1 - 12 of 12
12 results shown

A new study has investigated which UK cities and sectors have the biggest gender pay gaps.

Taking time off improves freelancers' performance as well as their work-life balance, a new study has found.

Cloud services, the rollout of 5G and advances in broadband are driving up small business spending on telecoms, according to a new report.

Fewer than one in three EU citizens in the UK have had settlement status applications approved, as the UK government announces that freedom of movement will end in the event of a no-deal Brexit.

New research has found that legislation and economic climate are the biggest obstacles facing UK businesses that are looking to grow.

Leading organisations from education and business have come together to agree a universal framework for essential skills.

A new poll has found that more than a quarter of small firms would face immediate closure if a key person in the business died or became seriously ill.

The UK has seen a 9% increase in business theft over the past three years but some parts of the country are seeing much bigger rises, according to new research.

A new study has uncovered the biggest mistakes experienced by the owners of UK small firms, including financing, pricing and taking misplaced advice from others.

A new survey has found that cashflow is a significant challenge for businesses that see their sales fluctuate across the year.

UK small firms are collectively subject to almost 10,000 cyber-attacks a day, according to new findings from the Federation of Small Businesses.

This week sees a significant deadline under Making Tax Digital as VAT-registered businesses that file on a quarterly basis submit their first VAT return using the new system.