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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

September 2019

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HMRC's recent win at the High Court against three BBC presenters has only added to the confusion about IR35 rules according to freelancer body IPSE.

The British Chambers of Commerce (BCC) has published an evaluation of UK government guidance for businesses in the event of a no-deal Brexit on 31 October.

A new survey has revealed that worries about work are having a detrimental impact on employees during their time off.

A new poll by the Institute of Directors has found that UK firms want an end to Brexit uncertainty but don't want the UK to leave with no deal.

Freelancer body IPSE has warned that 3.3 million self-employed people could be left without a pension within the next ten years.

One in 20 UK workers are not getting holiday pay and one in ten don't get a payslip, according to the findings of new research on employment practices.

Nearly two-thirds of the UK workforce want to change their career path but many wrongly believe they are too old to embark on an apprenticeship.

More than one in five UK small business owners are looking to expand into new markets overseas in order to achieve business growth.

Small business confidence has dipped but the labour market remains strong as UK SMEs continue to hire.

New prompt payment rules have been introduced by the government, excluding big businesses with poor payment practices from lucrative public sector contracts.

A new survey has found that over three-quarters of people want to work for firms that have a good reputation.

Business secretary Andrea Leadsom has unveiled a £10 million grant scheme for business organisations and trade associations to help UK businesses get ready for Brexit.