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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

November 2019

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HM Revenue and Customs (HMRC) has warned millions of tax-payers to watch out for fraudsters in the run up to the 31 January self-assessment deadline.

A new survey has found that more than four in ten employers say they need help implementing flexible working as the demand for flexible hours rises.

The six-month decline in UK retail sales ended in November, according to the latest quarterly CBI Distributive Trends survey.

Three-quarters of British workers say they'd be happy to work alongside robotic technology if it meant they could reduce manual processes.

Boris Johnson has told the CBI conference this week that a proposed corporation tax cut would be postponed under a Conservative government and the money saved would be spent on the NHS.

A new global business survey has found that UK small firms are the least likely to invest during the remainder of 2019 as the threat of a UK recession in 2020 looms.

More than a third of UK workers have thought about quitting their job due to stress and millions of working days are lost to mental health-related issues every year.

Many older workers are joining the ranks of the self-employed and are benefitting from that decision, according to new research.

Research conducted by the Federation of Small Businesses (FSB) has found that optimism among the UK's self-employed workers is in negative territory for fifth straight quarter.

New research shows that adverse credit is affecting many limited company and self-employed mortgage applications.

The Association of Independent Professionals and the Self Employed (IPSE) has launched its manifesto ahead of the general election, calling for new policies to support the UK's five million freelancers.

Rural businesses across the UK will benefit from £35 million in government funding to create new jobs, boost tourism and unlock growth in rural areas.