Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

December 2019

Displaying 1 - 11 of 11
11 results shown

The government's acceptance of the Low Pay Commission's 2019 recommendations means that the NLW will reach the target of 60% of median earnings in April 2020.

New research has found that half of UK employees fear they're in the wrong job; while a survey of freelancers has found many are lonely and stressed. 

Business groups welcomed the Conservative party pledge, made just before the election, to review the upcoming IR35 changes. But will Boris Johnson keep his promise?

As 2019 draws to a close, the latest government statistics show that the total number of businesses in the UK has risen to 5.9 million.

New research has found that many UK shoppers don't put their money where their mouth is when it comes to supporting small firms and independent shops.

A new report has revealed that late payment waits for small businesses have doubled in the past year.

A new survey of freelancers has found that confidence is low but freelancers have "gone into overdrive" in recent months to prepare for Brexit and IR35.

Coconut, the accounting app designed for self-employed people and small firms, has integrated Open Banking into its offering.

In the past six months there has been a significant rise in the number of small business owners saying that market uncertainty is hampering their growth plans.

Some tax payers can pay their self-assessment tax bill via the PAYE code adjustment but the deadline for this is fast approaching.

Confused about who is promising what in the election? Here's our guide to the manifesto pledges from all the major parties, focusing on the big issues facing small business owners and self-employed workers.