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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

January 2020

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The latest government figures show that the number of self-employed workers in the UK has risen to over five million.

A raft of employment reforms will include the new legal right to two weeks' paid leave for parents who suffer the devastating loss of a child.

The Migration Advisory Committee (MAC) has advised the government to drop the salary threshold for immigrants to £25,600.

Small and medium-sized firms in the UK have accumulated £86 billion of cash and they are keeping it in current accounts that pay little or no interest.

Last year, almost 700,000 new firms were launched in the UK, a 2.8% rise compared to a year ago.

A new study has uncovered the universities with the highest number of entrepreneurs among their graduates.

A new online lead generation service aimed at UK tradespeople has been launched today by Get Work in partnership with Google.

Two new business surveys have highlighted the challenges facing UK firms but they also suggest there is light at the end of the Brexit tunnel.

The government has launched a review of the upcoming changes to off-payroll working rules but its scope is limited to ensuring a smooth transition when the new rules come into force in April.

A new survey by the Federation of Small Businesses (FSB) has found that business owners are worried about sharing banking data electronically, despite the benefits.

New research from the Federation of Small Businesses has revealed the scale of challenges facing firms that use online marketplaces such as Amazon, eBay and Facebook.

Top bosses starting work on Thursday 2 January only needed to work for three days (33 hours) in order to make same amount of money that the typical full-time employee earns in an entire year.