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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

March 2020

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The Institute of Directors is calling for help for companies and entrepreneurs currently "falling through the cracks" of government support during the coronavirus crisis.

The government has announced a relaxation of UK insolvency laws to enable UK companies undergoing a rescue or restructure process to continue trading, giving them breathing space that could help them avoid insolvency.

The CIPD and Simplyhealth have said that employers need to check in with employees - including those working remotely - to support their mental wellbeing during the Covid-19 pandemic.

Chancellor Rishi Sunak has given details of a new scheme to help self-employed people that are losing work due to the coronavirus outbreak.

The government has yet to announce any measures to help the UK's five million self-employed, many of whom have lost work during the coronavirus crisis.

Aimed at small businesses, the scheme will offer interest-free loans of up to £5 million for 12 months.

The government has stepped up measures to prevent the spread of coronavirus and has said that all "non-essential premises" must now close.

Chancellor Rishi Sunak has announced an unprecedented package of measures to protect millions of jobs and incomes during the coronavirus outbreak.

The chancellor, Rishi Sunak, has announced an “unprecedented” package of measures to support businesses and workers, including the Coronavirus job retention scheme.

Contractors and business groups have welcomed a delay to the roll-out of the IR35 off-payroll tax changes that were due to be implemented in April.

Chancellor of the exchequer Rishi Sunak has said he will make £330bn available in lending to keep UK firms in business as the coronavirus crisis deepens.

UK economic growth is expected to slow sharply in 2020 amid disruption caused by the impact of coronavirus, according to the latest economic forecast from the British Chambers of Commerce.