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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

April 2020

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Chancellor Rishi Sunak has unveiled a 100% government-backed loan scheme aimed at the UK's smallest firms.

A leading online platform for freelancers has seen a four-fold rise in sign-ups as well as increased demand for specific skills including business planning and marketing.

A new study has assessed how UK employees are coping with working life during the COVID-19 pandemic.

The Institute of Directors (IoD) has written to MPs calling for action to support directors of small firms who have been left out of current coronavirus support measures.

More than 140,000 companies have applied to the government's job furlough scheme on its first day of operation.

A raft of new surveys has found that alarming numbers of small businesses say they don't expect to survive the coronavirus crisis.

As businesses struggle to access the finance they need, the British Business Bank has approved four new lenders for accreditation under the Coronavirus Business Interruption Loan Scheme.

The Coronavirus Government Support Eligibility Checker helps businesses to find out which schemes they are eligible for.

The Coronavirus Government Support Eligibility Checker helps businesses to find out which schemes they are eligible for.

Small businesses that occupy serviced office spaces have missed out on £100m of grants based on business rates - worth £10,000 per business.

In spite of a raft of support measures put in place by the UK government, many employers expect to make permanent redundancies because of the coronavirus crisis.

The UK freelance marketplace PeoplePerHour is making £10 million available for small businesses to spend on hiring freelancers via its platform.