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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

If you need to make an impact, outdoor advertising can raise your profile and deliver results, putting your message in front of potential customers.

Resource topics

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Traditional billboards still work in the digital era, for businesses large and small, as Paul Inman explains. Commuters remember these gigantic ads.
Augmented reality is opening up possibilities in OOH advertising - even for small businesses. Daniel Siden of Lightvert explains one new development.
Local outdoor advertising sites such as hoardings, billboards and posters are cost-effective and they get results
Some adverts are so good we remember them years later. We look at some of the most memorable travel industry marketing campaigns.
Discover eight simple tips for creating impactful and eye-catching banner advertisements for your business so you get your marketing message across to customers.
Online platforms are increasingly saturated so why not try a different approach? Stickers are cheap, flexible and can be used in a multitude of ways.
Firms are increasingly realising that digital billboards fail to offer the reach of traditional alternatives. Why classic billboards are here to stay.