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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

Resource topics

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What is your brand worth and how can you increase its value? Shweta Jhajharia of the London Coaching Group shares tips for increasing brand equity.
What you need to do if you change the name of your business, from notifying Companies House to updating your website and literature.
Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.
Small businesses can create an effective brand by examining how the business works and what it means to customers. Our guide to business branding.
A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.
If you are a small firm, you could be forgiven for thinking that branding is not important for small businesses, but this perception is wrong.
If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form
Five tips on how to build your own brand identity from renowned drag queen Davina de Campo.
Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business
Rebranding can give new impetus to a business whose brand is underperforming. When to rebrand and how to make your new brand a success
Branding is just as important for small businesses as it is for big names. Dan Einzig explains how to develop your own brand identity.
Paul Reddington, managing director of Nottingham-based Spike Photography Ltd on how he gave his business credibility.
How your business might be able to produce quality marketing materials without spending a lot of money.
Simple steps that will give your business a professional image.
You brand name and domain name are key factors to your business success. But which should come first? We explain why it should be your domain.