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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

Resource topics

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Simple steps that will give your business a professional image.
You brand name and domain name are key factors to your business success. But which should come first? We explain why it should be your domain.
Regardless of the sector you are in, smart marketing can bring new customers flocking to your door. Four ways to maximize your business growth.
It takes time to build up a recognised brand that people know they can trust. But you don’t have to sit around waiting - take these practical steps.
A consistent brand image helps customers understand what your business stands for. How can you ensure your personal and business brand align?
If you want clients to remember your business, you need to present your brand as professional, but also unique. How to make an impact with print.
To foster a purposeful, principled work environment, the onus is on you to set and maintain high ethical standards. How to demonstrate your values.
Great branding is key to creating the right customer perceptions of your firm. Getting it wrong, on the other hand… Major mistakes to steer clear of.
Your logo is the cornerstone of your business branding - a good one reinforces your firm’s image and values. Follow these steps to success.
A strong brand is invaluable when you're looking to engage with the right target audience. How matching your imagery to an archetype can help.
All employers are in the competition to attract talent from the millennial generation. So, what are millennials after in the workplace?
In today's digitised world, driving consumer recognition and loyalty through branding is crucial - even for the smallest of businesses. Start here.