Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

Resource topics

15 results shown
Company uniforms aren’t simply about keeping staff safe. Branded uniforms can act as a powerful tool in your overall marketing strategy.
Optimising marketing campaigns is essential to small firms to maximise ROI. But what data can SMEs rely on? Sean Adams, Global Insight Director of Brand Metrics answers the burning question.
In the beauty industry, your online image is as important as your clients. So how can you ensure your business' social media profile is looking good?
Online piracy is increasingly common, and brands are losing millions in advertising revenue on pirate websites. A look at the scale of the problem and how businesses can fight back.
If you want to grow your business, you will need a strong brand identity that customers identify with and which helps you stand out in a crowded marketplace.
Don't dismiss promotional products. Just because they're cheap it doesn't mean they aren't effective. We look at the benefits of two such promotional products.
Introduction to the brand funnel and how it can help you build brand awareness. Discover how moving customers through the brand funnel fuels your business growth.
In a crowded marketing place it's vital that your business stands out from the crowd. We share four simple ways to ensure your business makes a positive impression.
Simple steps that will give your business a professional image.
You brand name and domain name are key factors to your business success. But which should come first? We explain why it should be your domain.
Regardless of the sector you are in, smart marketing can bring new customers flocking to your door. Four ways to maximize your business growth.
It takes time to build up a recognised brand that people know they can trust. But you don’t have to sit around waiting - take these practical steps.
A consistent brand image helps customers understand what your business stands for. How can you ensure your personal and business brand align?
If you want clients to remember your business, you need to present your brand as professional, but also unique. How to make an impact with print.
To foster a purposeful, principled work environment, the onus is on you to set and maintain high ethical standards. How to demonstrate your values.