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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

For small businesses, posting useful content online offers a powerful way to engage with customers, via blogs, case studies, email and social media.

Resource topics

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A freelance copywriter can write highly persuasive, effective copy that sells your products and services. But how do you choose the right one?
Simply having a website is rarely enough: you need to ensure the content is fresh, relevant and accurate. Find out how to produce effective web copy.
Your website content should do more than just present information. It needs to engage the reader, boost your rankings and reinforce your brand.
Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.