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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Resource topics

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Presentations are crucial in business communication - from industry conferences to pitching to potential clients. Here are seven ways to get them right.
Making the right contacts is crucial to developing your business. But what are your networking options with limited time and resources?
With digital printing bringing down the cost of business cards it’s time to think a bit more clearly about what you put on the back of yours.
Networking is a business and personal marketing tool that will deliver your overall business and marketing strategy. Lay your foundations for success.
Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.
Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.
Potato farmer Will Chase started the gourmet snack brand Tyrrells Crisps in 2001 and since 2008 he's been making vodka from his potatoes.