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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

A good distribution strategy will identify the best sales channels for your business and tell you how to exploit them. So, how do you create one?

Resource topics

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It's essential to carry out thorough research before you start exporting, to avoid costly mistakes and boost your chances of success. Our guide.
Expanding into overseas markets can really help your business grow. Find out more about the challenges involved in marketing and selling abroad.
Guidance on logistics to consider when you import or export goods - from storage to transport methods, insurance and documentation.
How to prepare for successful exporting, including researching the market, organising transport and distribution, and the paperwork involved.
Exporting can be more financially complex than selling in the UK. How to negotiate payment methods, choose financing and deal with foreign currencies.
Exporting could open up new opportunities for your business, but you'll need a clear strategy to get it right. Our guide to what you need to consider.
If you make deliveries, your service must be reliable: it can differentiate you from competitors. How can you make your delivery service superior?
When planning for exporting, thoroughly research the market and potential problems and take advantage of the support and information available to you.
If you have a website, your business can be viewed around the world — but you may not be prepared for orders from overseas and their challenges.
If your business doesn't limit its impact on the environment, consumers will notice - and they vote with their wallets. What you need to know.
Before you leap onto the international stage, what factors do you need to consider when you’re marketing a company, product or service abroad?
“Made in Britain” is a symbol of quality around the world, so making the most of it should be part and parcel of your marketing campaign for export.
Although The Bribery Act has most impact on businesses which trade overseas, it could mean you need to change the way you do business.
If you have an online business, the world could be your oyster. But there are some definite pros and cons when it comes to selling overseas.
A wealth of overseas opportunities and UK Government support means now could be a great time to start exporting. But where should you start?