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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

A good distribution strategy will identify the best sales channels for your business and tell you how to exploit them. So, how do you create one?

Resource topics

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Although The Bribery Act has most impact on businesses which trade overseas, it could mean you need to change the way you do business.
If you have an online business, the world could be your oyster. But there are some definite pros and cons when it comes to selling overseas.
A wealth of overseas opportunities and UK Government support means now could be a great time to start exporting. But where should you start?
If you can't afford to employ a dedicated sales person but want to target new markets, a commercial sales agent could offer the solution.
How do you sell an unusual product into a conservative and traditional marketplace? Find out how Daisy Coffins overcame challenges to do just that.
To maximise your chances of succeeding in business, you must focus on the most effective routes to your market. Find out how to identify them.
Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.
It's essential to carry out thorough research before you start exporting, to avoid costly mistakes and boost your chances of success. Our guide.
When planning for exporting, thoroughly research the market and potential problems and take advantage of the support and information available to you.