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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

You don't need to wait for something to happen before you publicise it. You can create PR opportunities that prompt media coverage for your business.

Resource topics

12 results shown
19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts
18 FAQs explaining how to plan your PR and content marketing to publicise your business in newspapers and magazines and on websites, TV and radio
A guide to public relations (PR) – how to get endorsements for your brand from journalists, influencers and customers
How to generate free publicity for your business using social media, press coverage, customer reviews and viral marketing
If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.
Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.
Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.
There may be no such thing as free publicity - but PR is one of the most cost-effective marketing tools and it can deliver fantastic results.
Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.
Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.
PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.
Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.