Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your product mix should be aligned with your wider marketing strategy. Some key considerations when your business is developing new products.

Resource topics

15 results shown
Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.
Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.
How to design your products and services for sustainability - from development through to production and delivery to end of life and disposal.
Quality assurance is paramount in the development of new products. It helps build brand reputation, customer loyalty and minimises the risk of launching new products.
You can help your firm innovate by creating a culture in which all employees are encouraged to put ideas forward - and you get the best from people.
Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.
How do you sell an unusual product into a conservative and traditional marketplace? Find out how Daisy Coffins overcame challenges to do just that.
Your firm's intellectual property may include anything from website content to your company logo. To exploit it you will need to protect it legally.
Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.
Try these road-tested techniques to make sure your target customers know you have an attractive new product or service on the market.
Everything on choosing and sourcing the right packaging, passing on the costs to your customers and finding your way through the regulations.
The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.
Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
Innovating isn't a luxury, but an essential if you don't want to be left behind. How to use innovation to improve and expand your products.
Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.