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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Cinema, television and radio advertising is able to deliver massive audiences to brands and advertisers - is it right for your business?

Resource topics

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Thanks to the number of TV channels, it is now cheaper than ever to advertise on TV and worth considering if you've got a regional customer base.
Some adverts are so good we remember them years later. We look at some of the most memorable travel industry marketing campaigns.
Nine key points to bear in mind when creating an explainer video for your business, from getting the script right to making sure it gets seen in the right places.
Video brochures are an increasing marketing trend. They can be a profitable marketing tool to generate sales. Here's how video brochures can help you generate customer engagement and sales.
John Lewis have turned their seasonal advert into a hotly anticipated cultural event. What lessons can your small business learn from their success?