Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

New sales leads are the lifeblood of many businesses. To successfully generate them, you'll need to actively prospect for marketing leads.

Resource topics

4 results shown
There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter still has the power to persuade.
All businesses need to ensure they have a healthy pipeline of new sales coming in. How to generate more leads to convert into satisfied customers.
The market for used business vehicles online is vast - but competition is ferocious. Eight steps to making the sale at the best possible price.
How Wilfred Emmanuel-Jones, managing director of The Black Farmer, pursuaded supermarket chains to stock his sausages and other products.