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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Effective sales management gets the most out of your salesforce. Sales people need hands-on support and guidance to help them succeed.

Resource topics

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Recruiting skilled and motivated salespeople is vital to help your business bring in new customers and grow. How to attract and keep the right people.
Getting the most out of your sales team is an essential part of ensuring they achieve their full potential. Read our guide to managing sales people.
Businesses survive on their sales. So how do you motivate a sales team to ensure you maximise its potential and get the best results?
Keeping everyone in the know can be difficult when it comes to sales. Effective communication is essential to ensure everyone is up to speed.
Some bosses think they can get staff working hard with punishment and threats - but studies show happy employees are more productive. Try these tips.
Understanding how sales contracts work and what selling regulations apply to your business is more than just a matter of compliance.
Many firms have them, but few managers know what to do with them - the uninterested employees who contribute little or nothing to your business.