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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The right sales tools improve sales success rates, whether you use a customer database or sophisticated customer relationship management (CRM).

Resource topics

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Having the right information about your customers can help to seal a deal. There are four key types of information that can help you make a sale.
Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.
Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.
Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow.
It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.