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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

One of the easiest ways to increase your revenue and profitability is to sell more to your existing customers. Up-selling is all about relevance.

Resource topics

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Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.
Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.
Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.
Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.
Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.
Cross-selling and upselling can make a huge difference to your sales figures. Find out how customer service plays a vital role in making more sales.
Many firms don't know who their most profitable customers are or how to retain them. In difficult times, customer loyalty may be your greatest weapon.
It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.