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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

SEO

If you’ve got a website, you need SEO. It’s that simple. Search engine optimisation can help you feature prominently on search engines like Google.

Resource topics

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How to use Search Engine Optimisation (SEO) to improve your search engine ranking, get to the top of Google searches and increase your website traffic
Keywords are the words and phrases that people type into search engines. Here's how to ensure your website comes up for relevant searches.
Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads
SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.
There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software provider Sellerdeck explains.
When the COVID-19 crisis hit, Wildgoose saw a year-on-year drop in sales of 62%. Matt Finch, SEO Manager at Distinctly shares how Wildgoose pivoted their business and used SEO to survive and thrive through the pandemic.
Six search and SEO mistakes that you need to avoid, including keyword stuffing, poor use of social media, bad backlinks and duplicate content.
SEO helps attract visitors to your website but it's landing page optimisation that turns browsers into buyers. Danielle Haley, Director of Indy Consultancy.
Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.
How to use 11 key metrics to measure the performance of your online marketing, improve traffic to your website and turn visits into sales.
Getting the most from your website isn’t just about climbing Google rankings nationally - local rankings and reviews can make or break your business.
Link building was a key tool in every online marketer's toolbox. But SEO has moved on. Does link building still have a place in SEO? We look at the arguments for and against.
You have probably heard the phrase search engine optimisation, or SEO but what is it and why do you need SEO. Find out in this introduction.
Making an impact online can be difficult for smaller businesses. Here are five reasons SEO is more difficult for smaller firms.
Ranking well in search results is the best strategy for attracting customers to your website. Discover five steps that will ensure you attract the right people to your site who are really interested in what you're selling.