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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

An up-to-date marketing database is a goldmine of useful information with details of your customers, prospects and sales trends to help your business.

Resource topics

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A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.
Any business that handles and stores data and uses it for marketing purposes needs to make sure they're doing so legally.
Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?
VPN technology presents huge benefits for anyone interested in online security - including marketers. How VPNs became a privacy game-changer.
Buying a mailing list can be fraught with pitfalls. John Keating has eight valuable pieces of advice to help you source the right mailing list.
Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.
Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.
The key questions you need to answer to develop a successful customer segmentation strategy.